Selling on social media is demanding. A lot needs to be done to succeed at it, from engaging customers through content to running advertising, tracking marketing efforts, social listening, making sales and managing payments.
It takes a superhuman to manage all their social activities without some form of support(and frankly no one is).
Gladly, there are tools to help you pull these things off easily.
In this article, you will find tools that will help you manage your social commerce activities effectively, schedule and manage content, increase sales, get paid, track your growth and take inventory (Yasss!!!!)
1.Buffer
Buffer helps you schedule your posts and automatically publish them at the scheduled time. With its free plan, you can post to three social media accounts and schedule up to ten posts. You can set it up in minutes, and it is simple to use.
Trying to be on every platform, and switching profiles can be unwieldy. But with a tool like Buffer, you work smart and achieve more in little time.
Also, because timing is important in posting on social media, It’s best to post at a time when engagement is at its peak.
Buffer releases your scheduled post when your followers are most active. This way, your content marketing becomes data-driven for best results.
2. Hootsuite
Social listening is important for you to stay plugged in. You need to follow trends and find out what people are saying about you and your industry. Trends help you plan your content, give your audience what they want and impress them.
This is what Hootsuite does for you.
Hootsuite helps you monitor social conversations so that you can get insights into what your audience is saying about your brand and competitors.
With that, you can leverage ongoing conversations to keep your audience engaged or manage any noise.
When you are up to date with trends, you can weave that into your engagement to connect faster with your customers.
Consistency and relevance add value to your business account and help you build brand trust and customer loyalty. Social Monitoring helps with this.
The free plan is very limited with a max of 2 social networks and only 5 scheduled posts per month, so, you may have to subscribe to a paid version.
3. Credo
Industry watchers have termed Credo a gem for online vendors and buyers. It is the go-to app for social payments.
Credo helps both online vendors receive payments from their customers. Its robust platform also supports commerce (buying and selling), engagement, and record keeping, in one place!
Finding the best social payment tool can be challenging, especially, if the means of is not available at the point of sale, in this case your social media page or feed. The back and forth of sharing account details and confirming payment is a time-consuming process that is frustrating to both buyers and sellers.
With Credo, your customers can initiate a purchase with an identifiable keyword and pay immediately.
Merchants can also track conversations, view daily growth, run ADs, insight into product sales, orders, escrow payments, payouts, keep inventory and view all activities on social media.
Buyers can find Merchants easily on Credo Yellow Pages, a comprehensive and targeted directory of online merchants which saves them the time it would ordinarily take to find products or businesses.
Cre do helps you achieve the following:
- Save More Time
With comment selling, engagement time is compressed into a fraction of time. This means you close sales faster, and your customers buy from you before they possibly change their minds. With Credo the merchant doesn’t have to be “present” to complete transactions
- Delightful Shopping experience
With a simple check-out process in place, your customers’ shopping experience is smoother. Your customers are happier and sales are fulfilled, paving the way for customer retention and referrals.
- Grow Your Business in One Place
Imagine EVERYTHING you need to grow your business is in one place? That’s the power of Credo.
4. Canva
Pictures and Videos are crucial for your content to give it the impact it deserves.
A good way to increase click and share is to use good graphics that catch the interest of your audience.
Statistics say posts with images on Facebook gets 2.3 times more engagement than those without images.
Similarly, tweets with images receive 150% more retweets. Canva enables you to create customised templates to suit your social media needs. It offers various templates for any kind of graphic design that fits all web platforms.
The best part is you can do a lot with its completely free plan.
With Canva, you can achieve smarter community engagement because good designs help you stand out from your competitors.
With consistency in design and content, Customers begin to develop an affinity for your brand. This simply means they begin to have emotional reasons to like and use your brand, and will be far less likely to run to your competitors.
Canva helps you achieve all these.
5. Social Media Analytics
Each social network has its free built-in analytics tool that you should take advantage of to track your followers and posts performances.
Ignoring your analytics tool could mean any of the following without realizing it.
- You may be targeting the wrong audience.
- You may be posting wrongly. Not enough, too much, or the wrong time
- You may be driving irrelevant leads.
- You may be Ignoring mentions and brand engagement opportunities that could lead to future partnerships.
Social media analytics tools allow you to focus your effort, time, and budget on what matters and what works best.
In Conclusion
Social Commerce tools are non-exhaustive. Different tools serve different purposes. Tools for content curation, discovery, social payments, scheduling, publishing, analytics, and more can be used to enhance your effectiveness. What is important is to leverage tools that will drive your strategy.
We hope you found this article helpful. Say hello to us on our social media handles!
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